Are you looking into email advertising? Email advertising is the best way to connect with your customers, construct an engaging relationship, and convert them to customers.
Choosing the best email marketing service which has all of the features you need is crucial for the success of your business. Each email advertising agency has its own unique set of features, but there is no reason to feel overwhelmed. We have your back.
In this article, we’ll compare the top email marketing solutions that will assist you pick the best email advertising service for your industry.
What Is Email Marketing and Why Do You Need It?
Email marketing is a superb way to receive your message across, whether you are a blogger and need to present your reader’s routine updates or you’re a business trying to create more leads. With email marketing, you receive your message straight into the inbox of all the people that you want to see it.
If you have a site of any sort that has visitors, then you need to perform email marketing. Email advertising provides you the ability to get hold of your visitors even after they leave your site.
A Couple of Advantages of email marketing are:
Boost repeat visits: Over 70 percent of website traffic left your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content.
Build a loyal following: Repeat visitors are more likely to convert into customers, in comparison with first-time traffic. In reality, studies show that it takes 3-4 visits to a website to your potential customers to actually consider doing business with you.
Increase sales: Email conversions outperform both social and organic traffic. Therefore, if you’re looking to make sales, then you will want to start email marketing.
Deciding on the best email marketing service which satisfies your requirements is very important to your small business. Simply because an email advertising organization is popular does not necessarily indicate that it is the ideal solution to suit your requirements. It’s easy to become overwhelmed by various options because there are scores of email marketing options available on the marketplace. That is why we’re going to break it down to you!
Ease of usage: It is essential that the email advertising agency you select is simple to use and works together with your small business.
Automation: Nearly all solutions out there permit you to automate your email campaigns, but every does it in another manner. Have a peek at how different tools boost your efforts and also find out if they help resolve your requirements.
Business: Some providers are targeted at serving specific industries only. As an instance, ConvertKit was constructed specifically with publishers in your mind. If this does not describe you, then you are going to need to register for a service that better addresses your business requirements.
Pricing: Clearly, the instrument you select has to fit your budget.
Let’s compare some of the best email marketing services for your business.
ActiveCampaign is an email marketing platform/CRM. It automates email campaigns, the user travels, and makes it possible for us to send out single email broadcasts.
ActiveCampaign supplies a platform to communicate with prospective clients and turn them into repeat customers, loyal buyers, and also to follow up with individuals after purchase. With their modern and beautiful user interface, getting your email new letter campaign up and running is easy
ActiveCampaign is best for beginner marketers.
GetResponse is an email marketing software that allows you to grow your email list with beautiful emails and high-converting signup forms.
With their modern and beautiful user interface, getting your email new campaign up and running is easy.
Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more.
Support is provided by phone, live chat, and email.
GetResponse also publishes a lot of useful marketing resources such as courses, whitepapers, and videos that walk you through different aspects of email marketing.
AWeber is one of the most popular lead generation services for small businesses. It comes with all the essential tools you need to grow your email list. You can design an email newsletter with the drag and drop builder, automate email sequences, and create mobile-responsive signup forms that look great on any device.
Best of all, you can integrate AWeber with your WordPress website, landing page builder, or opt-in form builder with ease.
Getting started with AWeber is easy. Just head over to AWeber’s website and sign up for a 30-day free trial. After signing up, you’ll get access to all their premium tools that help you grow your email list
Support options include live chat, phone, and ticket-based emails.
ConvertKit is the best email marketing tool for bloggers and publishers. It was built specifically for online creators like bloggers, podcasters, and YouTubers.
With ConvertKit, you can create attractive forms and send custom-tailored emails to individual subscribers.
ConvertKit also makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.
Sendinblue is an email and SMS marketing software designed with simplicity in mind. Even an absolute beginner can easily start creating marketing campaigns without prior knowledge.
Based on customer interaction, you can send transactional messages with reliable delivery.
What sets Sendinblue apart from its competition is that its pricing is based on the number of emails you send.
You can buy SMS credits separately with no expiry date.
If you’re a small business owner who’s just getting started with email marketing, then ActivCampiagn is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 14-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
We hope this article helped you compare some of the best email marketing services and find the right one for your needs.!!